This magazine cover captures attention immediately, mainly because of the characters face from Avatar, which is currently very well known and familiar. This character stands out dramatically from the background because it is such a bright colour compared to the black background and the eyes are a very piercing colour which look directly at you. This is done purposely so that viewers notice it, but it also has a sort of intimidating look shown by the avatars expression and the strong eye gaze. The word 'Avatar' also stands out as it is white which creates emphasis for people who may not recognise the avatar character but recognise the name, and it is in very large bold capital letters; almost as large as the magazine title which shows that this film is a large feature in the magazine. They have also used the blue colour of their skin with some of the other features so it works well as a colour theme (such as the posters at the bottom, the circle sticker and the blue stripe by the barcode.)
The other captions on the cover are matched using the same colour schemes, such as the title of the movie is in white letters, therefore the captions 'amazing world exclusive' and 'how this new sci-fi epic will change cinema forever' are clearly meaning the avatar film. This makes it easier for the reader to know what the captions are about. Even the title of the magazine is relating in some ways to the film, using the same colours; the magazine title 'Empire' is in a gold colour, and a caption about the film and the directors name is also in a gold colour.
This magazine cover has a very strong overall effect which does immediately capture your attention, as although it is very simple whereas most magazine covers include captions about a variety of features it puts all the focus on the Avatar film. This is good for advertising because this isn't very common for other film releases therefore it makes it look impressive and an important film.
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