Research and Planning:
- Primary and secondary research into similar products (both main and ancillary texts)
- Research into target audiences for existing texts and for your own product
- Research into new media being used (for example, iMovie, Sony A1E, Photoshop)
- Research into cross-media advertising (combining more than one media)
Production:
- Outline of initial ideas
- Treatment
- Production Schedule (both individual and group, detailing deadlines for all stages of the production)
Film/Television/Video:
- Script (a script of the action should be created for the music video brief)
- Shot Lists
- Storyboards
- Location recce (this needs to include photos)
- Costume sketches
- Lighting tests/Test shots
- Call sheets
- Shooting schedule
- Log Sheets/EDLs
Print:
- Draft outline of page layout
- Font tests (this should include different sizes as well as different fonts)
- Sketches for photographs
- Shooting schedule for photography
- Draft articles
Radio: (advertising brief only)
- Script
- List of sound effects
- Acoustic tests (both studio and location)
- Prop list (including a section on microphone selection)
- Call sheets
- Log sheets /EDLs
Evaluation:
- Screen shots of how you used technology throughout brief
- Integrated subject specific terminology
- Audience feedback (this should be sought during draft stages also)
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