Tuesday 26 January 2010

Cross media advertising

Cross media advertising is when companies use a variety of ways to market and advertise their products. This is done using ways of communication that are accessible to a wide range of the population are television, internet, radio, posters and trailers.
Cross media advertising involves working with other companies so that everyone can gain mutual benefits. An example of this would be that as Sony owns a television company (CBS), a music company (BMG) and the film production company (Columbia) they can all work together to advertise something. So a Columbia produced film could use one of the company BMG's songs therefore making the song more recognised and could therefore benefit Sony's finance and success.
One of the most popular uses would be teaser trailers which are usually released around 18 months before the release to make audiences aware of the product, to get them excited and try to make viewers spread the word.

As teaser trailers are made to be watched for a certain period of time, some people may not have time to watch trailers, which is why posters are also used in many places such as on the side of buses, in bus stops, in cinemas etc. Although this is not as detailed as trailers they are designed to capture peoples attention straight away and try to make hype about the film. An important part of posters are the release date which may not be as obvious on trailers because they are made to stand out so people are aware of when the film is available in cinemas.

Television is also used to capture the attention of a wide range of people through adverts between programmes. This is a very clever marketing strategy because especially if people haven't heard of it before they are more inclined to watch it and discuss it with other people. This is a good way of attracting the attention of accidental audiences because people who aren't particularly keen of certain genres may feel differently if they see a fast paced and exciting teaser trailer.
Within these marketing products a variety of techniques are used to try and attract the target audiences:

-cinematography which is used to decide on the lighting and camera effects when recording movies.
- film clips which are short and dramatic
- typography which is the technique of arranging type designs and is used to modify glyphs using a range of editing programs.
-editing programmes such as iMovie which are used to edit the film to enhance the overall outcome and effects.

For example, films aimed at younger age groups such as The Hannah Montana movie captured audiences using very catchy, stereotypical music which they knew the target audiences liked, such as pop music. Along with the music, cinematography, film clips, typography and editing programmes they use also specific mise-en-scene to create the right theme and style to the film.
The catchy music used in the Hannah Montana movie was also used in the teaser trailers so that the audience would recognise and get to know the song before the actual release. They also included short clips of the characters personalities and different members of the cast so that the audience felt like they knew them before they watch the film. Although there is a television programme called Hannah Montana so most people already knew her this would have helped the amount of people who went to see the film because they were already familiar with her. They also used posters which are airbrushed to make the characters appear perfect and beautiful, particularly emphasising Miley Cyrus who is the main actor.
Along with the teaser trailers and posters, there would also be other forms of advertising such as web pages, television reviews/interviews, radio, magazine coverage etc. Web pages would include blogs or fan sites to try to get a fan base before the release of the film, radio and television music channels will also attract audiences because they will release the music videos for the movie which usually include short clips of the film, and television will attract viewers such as the film reviews on channel 4 where they sometimes include interviews with the main characters from the movie.



http://www.dynamiclogic.com/na/events/cmasf2005.php

Monday 25 January 2010

New Media

iMovie


iMovie is a movie editing software available on Apple Macintosh's that enables you to create movies or shot photo sequences using a variety of devices such as photos, pictures, digital video cameras, and DV-encoded files.
There are many different things you can do on iMovie, such as:


- Import photographs and video footage from digital camcorders and still cameras (if they support video capture)
- Organize your video clips in sequences however you would like them.
- View, edit, share your movies files
- Create movies using many applications such as sound effects, menus, transitions, themes etc.
- Share your movies/video clips on the internet. This is available through services such YouTube or MobileMe

People who may use this application may be amateur film makers, students, people who use it as a hobby, or to edit family videos, people who need video footage to advertise such as bands etc. It is also ideal because it is already installed on mac computers and laptops, therefore it means that if they already have a mac they won't be paying for extra software.

This application will be extremely useful for my media task because I will need to be able to use software that enables me to edit clips, add sound effects, use editing effects, cut slides and add them into different sequences, change the pace of the footage and many more features. It will also be useful to learn experience in iMovie as i may find it useful in the future.




Sony HDV-A1E Camcorder

This camcorder is a professional HDV camcorder, however it is surprisingly small, therefore also light. It is ideally used for professional use as there are many advanced features, as it uses technology such as CMOS which means it is ultra-compact capable of providing HDV in full 1080 line resolution, which is particularly useful when you are in a spacious location as it further broadens the range of HDV tools available for professional users. However, although it is very compact, it is not too compact to be uncomfortable to hold.
This camcorder would mainly be used for professional film makers, or places such as universities or colleges. However, it may also be used for people interested in starting out in film making, although it does seem quite hard to understand by reading reviews.
I think if i was to use this camcorder for my media task it would be very interesting because i would need to learn how to use it and how to change all the effects such as the lighting and angles. This would give me a lot of experience for the future as i have always found it confusing using equipment i am not familiar with.




Photoshop

Photoshop is a highly sophisticated image manipulation program used for web design and other related tasks. It is very widely used and has developed over many years, starting from 1988. It has hundreds of uses, such as colour

replacement, editing of photos, shadow/highlighting correction, special effect filters and noise reduction to name a few. Photoshop software is used by many people, however it would probably be aimed at graphic designers, print or web designers, visual communicators, editors and photographers. This is because it has many different editing techniques and a very wide range of uses.
I will be using Photoshop during my media task for certain parts and I think that this will definitely enhance the images because it is a very professional software and the overall effect is usually very positive.



Sunday 24 January 2010

Questionnaire Results

When I had produced my questionnaires I handed them out to 20 people in Stratford Upon Avon who were a range of ages and classes. I decided to do it in a town instead of somewhere such as a college so that it was as representative as I could possibly make it in the time space I had.
Below I will make a short conclusion for the results from each question:

How old are you?
- There were 2 people aged between 10-14, 5 people between 15 -18, 2 people between 19-25, 4 people between 26-30, 4 people between 30-40 and 3 people aged 40+. I think that although there were a little amount of people in each age group I got a fair representation of ages.

What genre of films do you prefer?
-
Surprisingly, most people tended to tick the most commonly known genres. 10 people said they preferred thrillers, 3 people said comedy, 3 people preferred romance and 4 people said horror. Therefore this shows that most people prefer thrillers, this may be very useful when planning my own teaser trailer as I now know that it would probably be too risky trying to create a teaser trailer for a document or a crime/gangster film.

Would you say that generally you want to see films more after watching the teaser trailer?
-The results of this question were quite interesting. Although 12 people answered 'yes', I thought that nearly everyone would have said yes. However, the remaining 8 people said 'sometimes', and no one answered 'no'. Therefore this shows that although most people do want to see films after they've watched the trailer, I assume that the people who answered 'sometimes' said it because if a teaser trailer does not make the film look exciting or appealing the viewer will be less likely to watch it. This will help me during my production because it shows how important it is to have an exciting teaser trailer.

What attracts you to teaser trailers?
-
I already had an idea of what I thought most people would say, therefore these results were expected. 9 people out of 20 said that the loudness attracts them to teaser trailers, and 6 said explosions. Although loudness is not what you would associate laughter with particularly, 5 people said that laughter attracts them to trailers. No one answered 'slow, quiet music' which is understandable as it wouldn't make the trailer stand out enough.


How long do you think a teaser trailer should be?
-
For this question, the answers varied a bit, but this is most likely because the time slots are very close together. The one that had the most ticks was the 40 - 60 seconds which is what I was hoping I would find as this is the average time length for professional teaser trailers.

Do you usually watch a trailer of a film before you watch it on DVD/see it at the cinema?
-
The majority of people (14/20) said that they watched it on the TV or at the cinema as a preview before they watched the whole movie. This is very positive because it shows that advertisement is successful. The 3 people who said they did watch trailers before watching the whole film I assume meant that they watch them on You Tube or on the internet on purpose as opposed to watching it by chance on the TV.

From looking at the results of my questionnaires I think that I have found out a lot of important points that will be helpful during the production of my media product. However, I think that I will have to research into my target audience more when I have decided on my ideas.

Questionnaire

Below is the questionnaire I produced in order to find out more about other peoples opinions on teaser trailers, and I also wanted to try and find out who my target audience will be

(Please tick one for each answer)

How old are you?

10-14 15-17 18-21 22-26 26+

What genre of films do you prefer?

Thriller
Comedy
Horror
Romance
Crime/gangster
Musicals
Science fiction
Documentary

Would you say that generally you want to see films more after watching the teaser trailer?

Yes
No
Sometimes


What attracts you to teaser trailers?

Loud
Includes laughter
Includes explosions
Type of people e.g. superheros
Slow, quiet music
Other.....................................


How long do you think a teaser trailer should be?

30 - seconds
30-40 seconds
40 – 60 seconds
60 – 120 seconds
More than 120 seconds


Do you usually watch a trailer of a film before you watch it on DVD/see it at the cinema?

Yes
No
Watch them on tv/cinema adverts
Sometimes

Friday 22 January 2010

Avatar Magazine Cover Analysis

This magazine cover captures attention immediately, mainly because of the characters face from Avatar, which is currently very well known and familiar. This character stands out dramatically from the background because it is such a bright colour compared to the black background and the eyes are a very piercing colour which look directly at you. This is done purposely so that viewers notice it, but it also has a sort of intimidating look shown by the avatars expression and the strong eye gaze. The word 'Avatar' also stands out as it is white which creates emphasis for people who may not recognise the avatar character but recognise the name, and it is in very large bold capital letters; almost as large as the magazine title which shows that this film is a large feature in the magazine. They have also used the blue colour of their skin with some of the other features so it works well as a colour theme (such as the posters at the bottom, the circle sticker and the blue stripe by the barcode.)

The other captions on the cover are matched using the same colour schemes, such as the title of the movie is in white letters, therefore the captions 'amazing world exclusive' and 'how this new sci-fi epic will change cinema forever' are clearly meaning the avatar film. This makes it easier for the reader to know what the captions are about. Even the title of the magazine is relating in some ways to the film, using the same colours; the magazine title 'Empire' is in a gold colour, and a caption about the film and the directors name is also in a gold colour.

This magazine cover has a very strong overall effect which does immediately capture your attention, as although it is very simple whereas most magazine covers include captions about a variety of features it puts all the focus on the Avatar film. This is good for advertising because this isn't very common for other film releases therefore it makes it look impressive and an important film.









Charlie and the Chocolate Factory Magazine Cover Analysis


Wednesday 20 January 2010

Analysis of Twilight Teaser Trailer



This trailer also begins with the studio's logo, which is 'Summit Entertainment', I found it very interesting how after I have looked at a few teaser trailers to decide which i will analyse, I found that the studio logos usually give an opening effect to the film. For example, in this teaser trailer the logo is of dark grey mountains. Although this is only the beginning of the clip and the viewers have not yet watched the rest it does tell you a bit about the film.

The Twilight trailer is 59 seconds long, which is a usual teaser trailer length time, as it is enough time to add plenty of exciting clips from the film, but it isn't too long that the audience will get bored, or they reveal too much information.
In my analysis of the Daybreaker's teaser trailer, I analyzed it in a slightly different way; going though it shot by shot. However for this trailer I have decided to put the essential parts into paragraphs such as mise en scene, camera shots and sounds etc. This way I will be able to make the points more clear.

The sound in this trailer is very important, both the non-diegetic and the diegetic. The non-diegetic music creates the excitement and suspense as it changes tempo throughout, but the diegetic sound is very significant as although they are mainly short captions of conversations, they are important for introducing the audience to the story line and making it clear who the main characters are. Although from the images it is fairly obvious who the main characters are, the sound portrays their relationship to the audience. The sound used is very dramatic in parts and very low tempo in others, this could attract audiences because it has a variety.

The mise en scene portrays a present day area, this is shown through the use of housing, landscape, costume and props. There are many micro techniques the director has used to show it is modern day, such as the hair styles, clothing; hoodies, cars, iPod headphones, large flat-screen television etc.

Throughout this trailer, there are a total of 30 screen shots altogether, the shot duration varying from 0.01 seconds to 0.04. This information makes it clear that the clips used in teaser trailers are very short and will not be able to include large amounts of detail. Immediately it is clear that there is a lot of camera effects, such as panning in the opening scene which also zooms in slightly. This is to give an idea of the landscape the film is set it as this is a place which has a lot of importance to the film, it may have also been to create an effect of mystery as the characters were in the shot but too far away for the audience to properly see them.
Following the opening shot, the shots directly after are much more detailed and focused on the actual characters rather than the landscape. The second shot is a two shot of the main characters, this is the first time we have seen their faces up close, however they aren't facing each other, this automatically makes the viewer want to know why. The shots then change to very fast paced as they are creating a chase scene, some of which include a 'hand-held' camera effect. This is used to create intensity and fear. There is then a shot of the main character jumping over a group of trees, this is very surreal and as it was taken from a low angle it gives an effect of authority and power to the character. It also has a sense of urgency which intrigues the viewer.
Many of the shots are showing the characters emotion, this is very effective as they are giving away emotions that are included in the film but the audience has no idea of why this might be.
During the rest of the trailer, the majority of shots are close ups of characters faces, this could be because the director wants the audience to know their faces and recognise them as part of the film. This technique sometimes slightly gives away relationships and can make the characters appear vulnerable without even knowing what has happened to them. Altogether the shots in this trailer work excellently with each other to build an exciting teaser trailer which makes the audience want to watch the whole film.

This teaser trailer has been changed using many editing techniques. This begins as the opening shots are very slow pace along with the non-diegetic sound track, this is used to create suspense and slowly lead the audience into excitement, therefore watching the rest. As the teaser trailer gets further into the action, the shots become dramatically more fast paced which is insync with the non-diegetic music getting higher tempo. This editing technique is used to emphasize the impact of the drama and the capture your attention as it is also in sync with the characters relationship evolving.






Tuesday 19 January 2010

Daybreakers Teaser Trailer

This is a teaser trailer for the film Daybreakers:

The teaser trailer starts with the logo for studio who produced the film, this is to show the audience who it was but also to advertise themselves. The studio for Daybreakers is 'Lionsgate' who have also made films such as Saw, Hostel, Crank and many more.The Lionsgate logo is surrounded by dark clouds and lightening, this is to give an introduction to the style of the film.

The trailer begins with non-diegetic music, which is a croshendo which keeps increasing the intensity in relation to pace and volume leading to a dramatic peak of a loud guitar piece and rock sining. Along with this non-diegetic music, there is also two different voices, one which is diegetic which fits in with the first shot, then another following which changes from being non-diegetic to then fitting in with one of the shots of a man talking. This creates suspense to begin with because at this point the audience does not know who they are and how much of an importance it has to the film.

The opening shots are sharp and quick changing, showing little detail into the actual film. The first shot that appears is of a woman holding a gun against a man and speaks the words 'We need your help' this immediately captures the viewers attention because they do not know what she needs help with. The shot then changes dramatically into a mysterious looking tunnel, with a beautiful landscape of the sun and a lake, with a dark figure at the end. This is then followed by a matched cut shot of the man at the end of the tunnel looking out. This whole shot is very mysterious because the viewer isn't sure of what has happened, it also makes it look mysterious how the man is shielding his eyes from the sun as though scared, however the audience also doesn't know what this means.

The mise-en-scene is quite unusual, the landscape showing the sun and the lake looks as though it should be a lot brighter and more contrasted and the whole image seems very dull.

(ADD SCREEN SHOT) Shot duration: 0.03 seconds.

During the shot of the man looking out from the tunnel there is then more suspense as there is a voice saying 'Who are you?' which is then followed by a gun shot sound effect during a black screen (duration 0.03 seconds) leading into the next shot of a man holding a gun. This effect is very clever because it almost freezes the action and makes it seem slower. This is then broken when the non-diegetic music gets considerably louder and there is a sudden series of quick changing shots that almost move to the music. The action is very fast pace and dramatic. These series of shots include four well lit vans with bright lights surrounding them, men creeping around in the dark with torches, gun shots, large crowds of people in which many wearing helmets and army uniforms, fast cars and helicopters and bombs. Throughout all these series of shots I noticed that the mise-en-scene was very dark and dull. Almost every shot was extremely dark with either very little light which only came from halogen torch lights or car lights with the exception of the shot of the helicopters which was shot outside. This continues the effect from the studio logo and the previous series of shots as there seems to be no natural light except for one shot and the overall effect seems very dark as though it is night time all the time; this fits in with the stereotype that vampires do not like the sunlight. During these series of shots I also noticed an inhuman creature, this is the first sign of something suspicious. It appears to be a vampire however the shot isn't long enough to show what the create does to the human.

(SCREEN SHOT OF VAMPIRE) Shot duration: 0.01 second.

There is then another black screen, however this one has the words 'Immortal', followed by another series of fast paced shots. Although these are also very dramatic and the mise-en-scene is similar, these shots seem to be chase scenes. The first few shots include people chasing each other, then vehicles chasing one another, this then slightly changes as the strange creature appears again but this time with large wings. This shot then changes suddenly into what appears to be several men with army uniform, helmets and guns slowly approaching something with their guns held ready to shoot. Although these series of shots are fast pace this single shot makes things appear to slow down slightly as they look as though they are barely moving which is contrasting with the other shots where the objects are moving very fast.

(SCREEN SHOT OF MEN) Shot duration: 0.01 second.

There is then another black screen with another short sentence that reads 'No more', along with the other similar shot with writing on it, they seem sort of confusing to the audience as they are revealing very little and with quite large gaps with several shots in between. This is used to create suspense and mystery because using one or two word sentences doesn't reveal as much information as the viewer would like.

The following shots are even more fast paced than the previous series, this is probably done to speed up the action and fit in as much excitement into the teaser trailer as possible. So far the teaser trailer hasn't revealed very much about the actual content in the film, but the next several clips reveal a lot more of the film but in tiny fragments of information. These include more people with guns, several facial expression; most of which show fear or shock, objects being smashed or thrown around frantically, vehicles exploding and a few quick flashes of the vampires. Without anything very obvious, the shots then slow down starting with a shot which targets humans, this is shown by the banner in the background of one of the shots saying 'Capture humans', therefore this shot was slowed down so the audience could read the banner.

Shot duration: 0.01 second

The little lighting that was in the previous shot then flickers out, this is a very effective editing technique because the vampires bodies then change into dark shadows which furthers the feel of mystery. This then leads onto a man sitting behind a desk talking to a man dressed in army uniform sitting opposite him. Looking at the mise-en-scene in this shot, it shows authority for the man behind the desk, this is because he is wearing a suit, sitting in a large leather chair and he is asking the soldier questions with a stern expression. At this point the only sign that they are vampires are by the yellow tint in their pupils, however, this shot is then followed by the first image of a woman who has vampire teeth, this shot is 3 seconds long which is the longest shot so far, this was done so that the viewers don't see the actual vampires closely till the end of the teaser trailer to keep the attention. Therefore, after this shot the final several shot are revealing more of vampires and the evolved vampires that look a lot less human-like as they have large wings and fly up to the ceiling.

(SHOT OF VAMPIRE WOMAN) Shot duration: 0.03 seconds

The final 10 seconds of the teaser trailer are very fast pace, however they are significantly different to the rest of the trailer, this is because they have a lot more day light/brighter light included. This may be to signal the end of the trailer, but it also may have a different meaning that the viewers will have to find out by watching the whole movie.
These shots include a few men in a dark room, looking upon a huge ray of light coming through the building they are standing in, then a close up of two of the actors holding hands, whilst the ray of sunlight is still shining upon then. This then changes straight to the final black screen with the words 'Daybreakers' to show the end of the trailer. I thought this was very interesting because the title at the end is the only point in which the viewers are told what the film is called.
This is then followed by the image of a man firing a gun shot which then cuts to another scene where there is an explosion, all of which include a much brighter light than the previous shots.
The final shot is of the credits which are an important part of a teaser trailer because they include information such as the studio, finance corporation and the actors in the movie.

















Monday 18 January 2010

Analysis of Daybreakers Poster

At a first glance this poster for Daybreakers isn't particularly clear, however when you look closer it is a huge room with hundreds of bodies held up by harnesses. As i have seen the film i know what they are and why they are there, however to someone who hasn't seen the film/advert it looks very mysterious to them. I think this is a very good feature to have as it attracts attention and makes you want to know what it's about. The bodies in the poster are not main characters, but they are a main feature of the film, therefore they are not giving too much away.
The setting is very futuristic looking, which goes along side with the date in the quote used which says '2019' therefore the audience will have most likely noticed it is a futuristic film.
The writing is very large and in a clear, bold font which automatically attracts your attention and tells you the name of the film immediately, there is then writing in smaller font which has a short caption:
'In 2019, the most precious natural resource... is us'
This is to further the effect of mystery as there is very little detail about the actual film, by using a one lined quote which doesn't reveal much at all will make the audience wonder what it means, this is a good way of advertising because it's very intriguing.
The date is the only part that is red which is to highlight the date of release, although this is not part of the film it is a major part of the poster because it informs the audience when the film is released.
The main focus is on the middle of the poster, which is where the majority of the bodies are, its the darkest part of the page but also the lightest because of the title. This causes a slight contrast which is where our eye is drawn to straight away. Also because the background is very simple is adds more focus onto the actual writing, therefore the overall look is quite simplistic.






While searching on the internet for the Daybreakers poster I came along a website with someones opinion of the poster:
'I saw this teaser poster for Daybreakers and I really wondered what it was about. If you think about it what usually disappears when day breaks? Vampires right? That’s exactly what this movie is based on.'
This made me think about how important the name of the film is, because although it originally appears quite mysterious it is more understandable if you really think about the meaning. This could help me when producing my final product because it shows that the name can also be effective.

Author: Blue, Taylor, Date of publication: 26/06/2009, Date of access: 19/01/2010, Title of page: Daybreakers Teaser Poster & Trailer

Definition of a Teaser Trailer

A teaser trailer is a short version of a movie trailer which is designed to pique the interest of the audience, getting them excited about an upcoming film. Teasers, as they are called, are typically released months in advance, sometimes as much as 18 months before the expected release date of the film, and they are used to build anticipation and curiosity about the films they advertise. Teaser trailers can be seen before feature films in some movie theaters, and they are also released online and shown on television.

Classically, a teaser trailer lasts between half a minute and a minute. It may include footage from the film, often in a rough stage, since the film has not been completed, or it may utilize entirely new source material. In some cases, a teaser trailer is simply an abridged version of a regular movie trailer, including the film's tagline and key footage in a condensed version which is more television-friendly.

Some companies like to make teasers which literally tease their audiences with puzzles and cryptic references. For example, a teaser trailer might flash a few key images, followed by a title card with the date. Viewers are supposed to recognize the images, and infer that the date is the projected release date. This works best for iconic films and films in a series, as viewers become familiar with specific symbols. A classic example of this type of teaser trailer would be a promotion of a Batman film which flashed the famous Batman symbol on the screen, followed by a date.
Teaser trailers may also include hints and clues which viewers can follow, if they feel so inclined. It is becoming increasingly popular to include web addresses in teaser trailers, so that viewers can go look up the film online, and some movies had used these addresses as a jumping-off point to involve viewers in an alternate reality game or series of puzzles, thereby drawing them into the story of the film. Others offer viewers the opportunity to sign up on a mailing list for news about the film, including notifications when longer movie trailers are released.
From a marketing perspective, the teaser trailer is a brilliant tool. The brief advertisement is usually not terribly costly to make or expensive to air on television, and it can suck viewers in, getting people hyped up about a movie months before it is released. Teaser trailers are often used to promote big budget films, with the goal of getting a return on the investment as quickly as possible, and they are also utilized to increase fan interest in major series or eagerly-awaited film adaptations of books or continuations of television shows.

Author: Smith S.E, Date of publication: Unknown, Date of access: 18/01/2010, Title of page: What is a teaser trailer?
http://www.wisegeek.com/what-is-a-teaser-trailer.htm

A2 Media Production Schedule

Research to be completed by - 29th January

Planning to be completed by - 26th February

Main text to be completed by - 26th March

Ancillary text to be completed by - 9th April

Evaluation to be completed by - 30th April

A2 Media - Advanced Portfolio Checklist

Research and Planning:

- Primary and secondary research into similar products (both main and ancillary texts)

- Research into target audiences for existing texts and for your own product

- Research into new media being used (for example, iMovie, Sony A1E, Photoshop)

- Research into cross-media advertising (combining more than one media)


Production:

- Outline of initial ideas

- Treatment

- Production Schedule (both individual and group, detailing deadlines for all stages of the production)

Film/Television/Video:

- Script (a script of the action should be created for the music video brief)

- Shot Lists

- Storyboards

- Location recce (this needs to include photos)

- Costume sketches

- Lighting tests/Test shots

- Call sheets

- Shooting schedule

- Log Sheets/EDLs


Print:

- Draft outline of page layout

- Font tests (this should include different sizes as well as different fonts)

- Sketches for photographs

- Shooting schedule for photography

- Draft articles

Radio: (advertising brief only)

- Script

- List of sound effects

- Acoustic tests (both studio and location)

- Prop list (including a section on microphone selection)

- Call sheets

- Log sheets /EDLs

Evaluation:

- Screen shots of how you used technology throughout brief

- Integrated subject specific terminology

- Audience feedback (this should be sought during draft stages also)

Polly Nicholls - A2 Media Advanced Portfolio

Brief Two: Promotional package for a new film


Main text: Teaser trailer


Ancillary texts: Poster for the film and a film magazine front cover featuring the film.